Publishing significant, instructive articles is the most effective way to get your website noticed and to drive traffic instantly to your home page. In order to use article writing well, you need to know what is essential to promote your articles successfully.
The main motive to market your articles is to make in-bound links people can click to visit your site. while you submit an article to a directory, a link to your site will be included in the resource box to get people to your site to find out more about what you do and, more significantly, what you will be able to offer them.
To successfully market an article, make sure you start with a great headline. Your headline should offer a convincing reason to read the rest of the article. Explain the point of the article in the first paragraph. This is how you take hold of them and make them want to read the rest of your article. Don*t get to long-winded and use a lot of terms that will make the reader confused and finally frustrated. You don*t want them to stop reading!
The formatting of the article also has a number of effect on whether the reader will respond positively and would like to know more. Be sure you use bold writing, subheadings and perhaps a bullet list to get your point across. Marketing studies have exposed, if the copy is striking and jumps out, the reader will most probable read the complete article.
provide examples of how your product will benefit your customer is the top way to get them to want to visit your site. Being too preachy or having too much of an advertisement feel, by approaching how they *need* to buy your product or use your service can drive people away. Keep it easy and apparent and you will have a client for life.
Here is one approach that I use that has never failed. Although I use this as my primary marketing technique, it is only one approach to consider. Get your feet on the ground, try some free articles in a few popular directories and you will be on your way to driving the targeted traffic you need before you know it.
Free Articles!, it sound odd that writing an article for free will help you to build traffic, but it is one of the BEST strategies to use right now. The reason for this is: people are hungry for new and original content. There are many different article directories that rely on outside authors to stock their article directories. If no one submits a new article, the existing articles become stale and they lose their distribution. In addition, many articles are written with keyword phrase that make income for the host site as well as drive traffic to the articles and support to your site via the resource box. So, the more articles directories accept, the more content thus the more money they make. They also catch the attention of more people and you get more traffic when people read your articles then go after the link in your resource box back to your websites.
While this is the best strategy to use, it can require somebody who understand SEO and has a talent and style for writing. If that's not you, do not fake it! I can not highlight this enough. You will only create a bad business image if you manage to publish poor quality content, especially if it appears on multiple sites. So, hire someone to do the writing for you if you don't have a flair for words. It will pay you back in the long-run.
You will want to focus on articles that are relevant to your market niche so that by the time someone gets to the author resource box, you know you have a potential buyer. Otherwise, they won't bother to read the article, right?
Each host site may have different rules for the resource box. Some don't allow you to link to sales pages, but will allow you to link to a blog or website, as long as it is not an obvious promotional page. Be sure to read the rules and follow them. This is one reason why maintaining a blog is a great idea when you need such an intermediary space to drive traffic then pool it from there to your other websites and offers.