Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.
Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.
Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality.
On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organized, focused and you really mean business.
On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the "salesperson dressed shabbily" analogy, and you will get my point.
The stiff competition in online businesses has left many websites struggling to stay alive. The need to have more browsers and visitors can not be stressed enough. Without them, there is really no point in continuing.
Many have tried and failed to increase the number of their web traffic but it seems like a difficult task. Its not like in the real world where you can place a big banner outside your store claiming low prices and slashed off discounts.
In the internet, you have to get yourself noticed among millions of websites through expensive and costly advertising. For small and medium businesses, this is not possible. They will just have to be contented with the web traffic they have now. They are also dependent on the conversion rate of each visitor as a potential customer.
For instance, the webmaster has 10 to 12 percent of conversion interest and rate (3 sales for each 20 visitors), and he gets 100 web visitors each day. How much will he get? 15 sales a day, and that’s being generous already, but he can get more than that by increasing the web traffic procedure.
To double the web traffic the webmaster must have a plan how to increase conversation rates per day but importantly, he must increase his web traffic flow.
Most of the visitors choose the best and top rating sites in the world. If the website is attractive it can easily catch the attention of the visitors and web surfers.
Here are the four great ways to optimize traffic in the website.
• Search engine does matter.
Most of the websites focuses more on the traffic procedure in a traffic generating crack and on the rank in several search engines. From the very first day of an online business, the concentration must be on how to get on the top ten of search results. For most of the webmasters, the higher the rank of the websites the better the rates will be.
A Webmasters’ primary concern is how to remain on top and what method to use. A majority of them rely on the traffic generating method of SEO or search engine optimization.
Most of the time, the right step is to optimize the website somewhere in the middle of the results page. Staying on the top of search engine ranking can be very hard to do. Especially for new websites, search engine ranking is very vital.
As an advice for the newly set-up website, their focus must be concentrated in a single part of the website. New websites should get a momentum to boost the traffic within few days with a little amount of effort.
Web traffic from search engines is almost 100 percent free of charge. Once the websites rank very high, it would be very easy for the webmasters to promote high competency. Another thing, if the website has a high ranking in search engines the preservation can be very simple.
The return of investment can easily get better if the web traffic works accurately.
On the other side of the story, Web ranking can be very expensive. More than ever, a new established web site has the most expenditures. In addition, search engine rankings are also disreputably transitory because the web industry alone is a highly uncertain business enterprise.
• Promotion and marketing Method
Conventional way of advertising is frequently out of reach. It is important for any successful growing business in particular. Other than that, the Internet has a “pay for every click advertising process”. Nowadays, the budget for Internet advertisement can cost a few dollars only.
The website should get away from the conventional of advertising. Most of the traditional advertisements can cost hundreds of dollars and it is exceptionally difficult. Newly built websites must have an advertisement budget of less than 20 dollars.
Advertising on web can contribute in web traffic. It is better to grab the opportunity for each advertising network.
• Recommendations from friends and relatives, Viral Marketing
Webmasters must be concerned on how they can increase ranking through more word and mouth methods. Viral marketing allows this to happen by using people other people trust to recommend their site.
There are many techniques on how to improve websites by word and mouth traffic procedure. First is by freebies, promos and entertaining multimedia.
Second technique is by sending several letterheads, business cards, advertisements and more to different search engines.
Most of all, by participating in online forums, by this way the website can get more visitors by talking about their websites and by giving them information about the advantages and benefits this particular website can give.
• Have a good press publicity
Press release can gain an extensive visibility and search engine rankings. But beware of the negative impact on the condition of publicity’s image.
Also, try to get your sites good reviews from other sites who rank online businesses.
There are many method and techniques how to generate and boost the web traffic in websites, comprehensive researching can also be helpful. Never give up, new methods and techniques keep coming out everyday. All you need to do is be on your guard and keep yourself updated.
A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:
1) Start a forum, chatroom or shoutbox
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
2) Start a web log (blog)
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
4) Hold puzzles, quizzes and games
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
5) Update frequently with fresh content
Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!
When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.
Blogging For small Business Owners
If you run a small business company, you may find that the world
of blogging for business owners is a world that you
want to be a part of. Blogging is a great way for getting the
word out to consumers about your products or services,
and it can be even useful for inspiring employee loyalty
and helping you keep your workers at peak morals. If
you are looking for a way to take your business to the
next high level, consider what effects of starting a blog might be able
to do much more good for you and your business.
Blogging for business owners either small or big has a lot in common with
all other type of blogging, but it has its own unique
backdrops and strength. The key for having a successful
blog as a business owner is keeping your goals clear more specific
and concrete at every step and stage of your blogging adventure. It
can be all too easy to get sidetracked, especially if you
are just learning about the exciting possibilities of
blogging technology, but if you want your blog to
succeed you need to stay focused. Write up a plan for
how often you will update, how you will promote your
blog and retain readers, whether you will feature
photographs or videos, and the other aspects of your blog,
and then stick to it with the same kind of determination
that you used when you built your company.